Our in house brand “Sumo Electronics” has become a market leader in the consumer electronics market since its launch in 2000. Innovation and analyzing future trends in the home appliances market are key features of our operations. Al-Saffar also holds the exclusive rights to numerous other well renowned home appliance brands.
We now have the most affordable and quality refrigerators, air conditioning, washing machines, vacuum cleaner, irons, microwave ovens, personal care, entertainment products and various kitchen appliances.
We are committed to inspire communities by leveraging our three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for our core networks -- Industry, Partners, and Employees. Through these efforts, we hope to contribute to a better world and a richer experience for all.
The Electrical goods division consists of all of the electrical hardware and lighting customers would need when setting up shop.